Bachelor of Business Administration - E-Commerce and Marketing

Program Learning Outcomes
1. Develop critical analysis skills relevant to their career paths
2. Analyze and interpret specialized data and information to make rational business decisions
3. Apply innovative and advanced approaches to evaluate the national and international business environment
4. Demonstrate practical skills of various business disciplines
5. Acquire knowledge about the fundamental concepts, principles and theories in the concentration.

GLOBAL COMMUNICATION THROUGH AN EVER-CHANGING MARKETPLACE
The marketing concentration is an all-inclusive curriculum covering both essentials of marketing and advanced knowledge of the most digitalized trends in marketing. As marketing concentration graduates, students will join a marketing team for a brand or organization, such as a brand or product manager, and develop their careers as marketing analysts, campaign managers, customer relationship managers, or digital marketers.

COURSE STRUCTURE
Students will start their journey with general and core courses and then progress to e-commerce and marketing concentration courses. The marketing concentration courses have been developed to offer the most relevant marketing knowledge and skills, including some unique courses in marketing such as Marketing Analytics and Sustainable Marketing. Students will develop numerical skills prior to studying marketing and customer analytics, in addition to non- numerical, practical, real-life skills by studying Digital Marketing, Global Marketing, New Product Development, Integrated Marketing Communication and Special Topics in Marketing. This highly practice-oriented concentration includes various industry workshops, simulations, and field trips that provide students with an opportunity to complete a marketing internship and gain practical experience before entering the job market.

PROFESSIONAL BODY ACCREDITATION
College of Business Administration BBA in E-Commerce and Marketing degree at The American University in the Emirates has been recognized by the Chartered Institute of Marketing (CIM). CIM is the world's leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. This recognition allows students to be exempted from specific modules on their path to becoming certified in Professional Marketing and Professional Digital Marketing. modules on their path to become certified in Professional Marketing and Professional Digital Marketing.
AUE is now listed on the CIM website's "exemptions search" to inform students of the exemptions on their concentration and year of completion.