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Edinburgh Napier University

Edinburgh , Scotland ,United Kingdom

MSc International Marketing with Tourism

This programme will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. It is suitable for any graduate who desires a comprehensive understanding of international marketing with tourism. This could include a new graduate who is keen to start a career in tourism marketing. Equally, it could include an experienced professional who would like to ensure they have thorough grounding in marketing and tourism subjects in order to develop their international tourism marketing career.

The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing in the context of the tourism sector. The modules contain many examples of international marketing in practice and examine both established and new techniques for practising marketing in an international tourism context successfully.

The degree also aims to develop the skills necessary for employment such as; decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.

Intakes

  • Sep

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Career opportunities include:

  • Trainee accounting roles in the public and private sector leading to a professional qualification e.g ICAS, CIMA, ACCA or CIPFA
  • General management opportunities

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

You will be eligible to apply if you have gained one of the following:

  • A bachelor general / pass (3 year) degree with 60% or above
  • A bachelor special / honours degree (3 year) with 55% or above
  • A bachelor degree (4 year) in a professional subject with 55% or above

For MBA (1 year) the requirements are:

  • A bachelor general / pass (3 year) degree with 60% or above
  • A bachelor special / honours degree (3 year) with 55% or above
  • A bachelor degree (4 year) in a professional subject with 55% or above

For MBA (Leadership Practice) (2 years) the requirements are:

  • A bachelor special/honours degree (3 year) with 60% or above
  • A bachelor degree (4 year) in a professional subject with 55% or above

Postgraduate

You should have 70% or higher in English in the Indian HSC Intermediate (10+2) (XII Standard) exam and have completed an undergraduate degree taught and examined in English within the past 2 years. If you graduated more than 2 years ago, we will consider your application on a case-by-case basis. Requirements may vary dependent on State.

Undergraduate and postgraduate taught degrees

IELTS (Academic)

6.0 overall, with no component below 5.5

TOEFL Internet Based Test

80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

Pearson’s Test of Academic English

56 overall with a minimum of 51 in each component

Cambridge C2 Proficiency (formerly Cambridge English Proficiency (CPE))

169 overall with a minimum of 162 in each component

Cambridge B2 First (formerly Cambridge English First (FCE))

169 overall with a minimum of 162 in each component

Cambridge C1 Advanced (formerly Cambridge English Advanced (CAE))

169 overall with a minimum of 162 in each component

Trinity Integrated Skills Test (ISE)

ISEII, ISEIII, ISEIV with a pass in each component

LanguageCert English language qualification

B2 Communicator Test with overall 39 or above, and 25 or above in all skills