BSc in SPORT SCIENCE AND MARKETING

Students on this broad ranging course will not only discover the science behind sport performance and the health benefits of physical activity and exercise but will also gain an insight into marketing management.

You may be interested in working with elite athletes to help improve their performance or want a better understanding of how science can be applied to sport to improve your coaching or teaching ability. You may want to develop your understanding of exercise as a medicine for people with health problems or want to promote the benefits of physical activity and exercise. Perhaps you are more interested in working in a marketing role within a sporting or health related business. This broad ranging course is uniquely designed to help you achieve these goals.

Drawing on 40 years of experience, we pride ourselves on offering many ‘hands on’ experiences in the laboratory or the sport coaching environment. This and our research-led curriculum, covering core Sport Science topics of physiology, psychology and biomechanics, will give you the knowledge and skills required for a career in the expanding exercise and sport market. With the addition of our sport and exercise specific employability programs and placements you have the opportunity to make yourself stand out from the crowd with a degree from one of the ‘original’ schools of sport science in the UK with a marketing element from Bangor Business School.

The Marketing element of the course will enable you to develop skills and knowledge in key strategic and operational aspects of marketing, and you’ll gain an awareness of the external marketing environment with a particular insight into the sporting business sector in its many guises.

The main aims of the Sports Science and Marketing degree in relation to sports science are:

To provide students with a sport science focus to their studies;
To develop the capability of students to acquire and express a dynamically-changing theoretical perspective of sport science which is supported by a current evidence-based understanding of the area;
To provide students with the intellectual and practical (laboratory/testing) skill that will enable them to ask relevant questions in sport science and apply appropriate research skills to the answering of those questions;
To develop students’ skills to be able to engage effectively at a personal level, and with others, in the sport science sector;
To enable students to recognise how they might apply their academic and practical skills to sensitively work within the wider global and culturally diverse community, developing their capabilities through new experiences.
The main aims of the degree in relation to marketing are:

The development of specialised knowledge and skills across a broad range of marketing applications, including brand management and loyalty, customer service, public relations, market research, consumer behaviour, marketing psychology and advertising strategy.
The study of organisations, their management and the changing external global and culturally diverse environment in which they operate. The programme of study covers a wide range of organisations, including public, private and not-for-profit, together with a comprehensive range of sizes and organisational structures.
The development of theoretical knowledge, practical skills, and sensitive ethical principles in other specialist functional areas of business and managerial decision making, including business planning, corporate strategy, human resource management, organisational structure and design, and financial and risk management.
The development of improved self-awareness and personal development appropriate to graduates with the potential to progress into professional careers in business, management or marketing. This includes the encouragement of positive and critical attitudes towards change and enterprise.
Enhancement of lifelong learning skills and personal development to contribute to society at large. This includes the development and enhancement of a range of general transferable intellectual and study skills, which whilst being highly appropriate to careers in business, management and marketing, are not exclusive to these career choices.