M.A DIGITAL VIDEO PRODUCTION AND MARKETING
Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells.
On this course you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands.
By directly pointing your career at what is a vibrant, fast-growth job market, the University of Salford offers you a perfect and 2020-relevant skillset to directly design your career for current and future opportunities.
You will:
- Experience a blend of theoretical and practical approaches to digital marketing and video production
- Dissect the key tenets of the role of a digital video marketing professional, moving on to apply these to real-life industry scenarios
- Study at MediaCityUK, one of the country's key digital and creative hubs
Intakes
- Sep
- Jan
Application Processing Time in Days: 15
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
There is strong, double digit growth in this market at the moment, much of it at the expense of linear TV advertising, which declined in 2018 by over 10%. E-commerce as a whole is a $2.3 trillion industry this year, enjoying double digit growth. Students will gain valuable overview and insight into the field.
Already in Manchester there are hundreds of jobs in the field of e-commerce-driven content, since Manchester is a strong hub for e-commerce as a whole. Channel 4 have stated that they are creating their Digital Production Unit in Leeds, with a thrust towards social and digital content. The Hut Group are creating an e-commerce content production centre in Manchester. BBC Sport and BBC iPlayer are both on site at MediaCityUK.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
Standard entry requirements
A relevant undergraduate degree, normally at 2:1 or above, and supporting portfolio of practice.
Applicants with an undergraduate degree of 2:2 will be considered where a high quality portfolio of practice is presented.
International applicants will be required to show a proficiency in English. An IELTS score of 6.5, with no element below 5.5, is proof of this.
Postgraduate
Holders of a three or four year bachelor's degree with an overall average of 55% from a recognised institution, or 50% plus any relevant work experience, or additional, relevant qualifications will be considered for postgraduate study.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
15030 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
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