Business & Marketing BA (Hons)

Duration & study mode- 4 years full-time, typically 6 years part-time
Location- Paisley
The BA Business & Marketing course will provide you with the specialist skills that employers expect from marketing professionals, combined with general business skills to make you stand out.

Specialist marketing modules are complemented by a range of general business modules, which help to underpin your marketing knowledge. Economics, accounting, human resource management and law will provide you with the skills required to excel in a marketing career.

You will develop communication skills including presentation techniques, selling and negotiating to prepare you for a wide range of marketing positions. 

Students completing the BA Business & Marketing are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM).