Marketing and Brand Management MSc
Our Marketing and Brand Management MSc, accredited by the Chartered Institute of Marketing (CIM), takes a unique focus on branding from a business perspective. It was created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.
Unique brand insight: on this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.
Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters.
Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry.
No background in business is required, but you will need to have a strong interest in marketing.
Campus Information
Kingston Hill
Kingston Hill, Kingston upon Thames, Surrey KT2 7LB
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
We provide career support to Kingston University students and recent graduates through a blend of hands-on, practical training and events combined with a focus on building strong relationships with major and local employers and alumni.
Raise your profile
There are a number of ways in which you can raise the profile of your business on campus to help attract and retain the best talent.
Recruit Kingston talent
Our team has been created by ex-industry professionals who can provide consultancy and help with your recruitment challenges
Events
We have a broad range of career events and fairs that we run at Kingston University. Find out what we have coming up and how to get involved.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
- Art, Design and Architecture courses* 6.5 5.5 in all elements
- Critical Studies and Creative Industries courses 6.5 5.5 in all elements
- Journalism, Publishing and Media courses* 6.5 5.5 in all elements
- Humanities and Performing Arts courses* 6.5 5.5 in all elements
- Law, Social and Behavioural Sciences courses* 6.5 6.0 in all elements
- Kingston Business School* 6.5 6.0 in all elements
- Health, Social Care and Education courses* 6.5 6.0 in all elements
- Science, Engineering, Computing and Surveying* 6.5 6.0 in all elements
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
19700 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
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