International Marketing MSc (London campus)

This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. You will specialise in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.

This degree is aimed at graduates of all disciplines who wish to study a commercially-focused postgraduate course. You will develop a range of skills and knowledge including:

• how to apply marketing theory to international case studies, markets and issues
• advanced skills in the analysis of markets in an international context
• knowledge of ethical issues and their implications in marketing