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BA in Marketing and Management with Study Abroad

Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.

Combining contemporary marketing trends such as behavioural science and digital marketing together with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.

This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You also have the option to complete the course in three years, or add a placement year.

Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.

The degree culminates in either a dissertation or project based on an area of marketing of your choice.

Intakes

Application Processing Time in Days: 30

Application Process

More information Required

10 Days

Possible Interview Call from Institution

10 Days

Provisional/Unconditional Offer

20 Days

Visa Process

30 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Our students graduate with a thorough understanding of management theories, marketing strategies and consumer behaviour, as well as the commercial awareness, IT and problem-solving skills that are highly valued by employers in the UK and internationally. This combination of academic knowledge and transferable skills will open up a range of career possibilities in the corporate world and beyond.

Our focus on employability extends beyond the classroom. You will benefit from employability-focused events that will give you a competitive edge in the job market. From interview advice and employer talks to business-tailored careers fairs, we work with you to achieve your goals.

Previous graduates have gone on to work as business managers, marketing specialists, civil servants, management consultants and business analysts working for companies such as Virgin Media, NHS England, Amazon, Barclaycard and PwC. Many have been offered places on graduate talent schemes across a range of sectors, while others have taken on roles in charitable organisations and in the finance sector.

PSW Opportunity

2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Undergraduate

Standard XII

A*A*A

Standard XII with an average score of 90% (best of 4 academic subjects) with any prerequisite subjects at 87% or higher.

A*AA

Standard XII with an average score of 87% (best of 4 academic subjects) with any prerequisite subjects at 85% or higher.

AAA

Standard XII with an average score of 85% (best of 4 academic subjects) with any prerequisite subjects at 85% or higher.

AAB

Standard XII with an average score of 84% (best of 4 academic subjects) with any prerequisite subjects at 85% or higher.

ABB

Standard XII with an average score of 83% (best of 4 academic subjects) with any prerequisite subjects at 85% or higher.

Note: Standard XII from CBSE or CISCE Boards and some State Boards only are accepted for entry. State Boards considered on a case by case basis.

The IELTS requirement for Durham University depends on the program you're applying to:
MBA program
The IELTS requirement for the Durham MBA program is 7.0 overall, with no element below 6.5.
International Foundation Year
The IELTS requirement for the International Foundation Year at Durham University is 5.5 overall, with 5.5 in reading and writing, and a minimum of 5.0 in all other skills.
Other programs
If English is not your first language, you may need an IELTS score of 7.0 or above (with no element below 6.5) to apply to other programs at Durham University.
The IELTS or Pearson Test of English (PTE) test must be no more than two years old at the start of the program.
Durham University also offers an International Study Centre that provides English language preparation for students to prepare for their degree at Durham City Campus.

Durham University

Durham , England ,United Kingdom