Diploma in Business Administration - Marketing
Do you enjoy solving problems for people, discovering patterns of opportunity, creating persuasive communications, influencing buyers, and strengthening brands?
This program provides a strong foundation in business and marketing principles and the latest trends. You’ll be well-prepared for diverse career opportunities in content creation, digital analytics, media, sales, promotions, and events.
In this program, you will learn how to:
conduct comprehensive environmental scans to assess market conditions, identify and target market segments
determine the most effective distribution channels to support planning objectives and craft integrated digital communication strategies
identify and target gaps in relevant market segments to meet customer needs
create products that align with organizational objectives, and develop pricing strategies
create communication strategies to maximize planning outcomes
create consumer journey maps and identify buyer needs
succeed in both business-to-business (B2B) and business-to-consumer (B2C) markets.
Upon graduation, you’ll be ready for various career opportunities in marketing, public relations, media, advertising, sales, promotions, and events. You’ll also have the option to pursue a Canadian Professional Sales Association (CPSA) designation.
Intakes
- Jan
- May
- July
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Quality starts with accountability. We are innovators who dream big, aim high and do what we say we'll do — and usually more. We learn from every opportunity and create bold solutions for the future.
We're better together. Collaboration means we work as a team to explore opportunities, talk things through to get the best result and trust each other enough to challenge convention, embrace crazy ideas and reach audacious goals. Building trust and creating success as a team is the core of our organization.
People come first. Our service focus sets us apart — we deliver a transformational experience that impacts students, alumni, employees, community and industry. Maintaining a high level of service strengthens our sense of community.
Our commitment to excellence drives us. We thrive on continuous improvement — through experimentation, refining the details, and being best-in-class in the classroom, on campus and in the community.
If our values match yours, make your mark at SAIT in a career fueled by innovation and impact.
PSW Opportunity
Eligibility for Post-Graduation Work Permit (PGWP):
Graduated from a designated learning institution (DLI) in Canada.
Desire to stay in Canada temporarily for work.
Important Note:
Graduating from a DLI doesn't automatically qualify you for a PGWP.
Validity of PGWP:
Depends on the length of the study program or the expiry date of your passport, whichever comes first.
Duration of PGWP Based on Study Program Length:
Less than 8 months (or 900 hours for Quebec credentials): Not eligible for PGWP.
At least 8 months (or 900 hours for Quebec credentials), but less than 2 years: PGWP may be granted for the same length as the study program (e.g., a 9-month program results in a 9-month PGWP).
2 years or more: PGWP may be valid for 3 years.
Completion of Multiple Programs:
PGWP may combine the lengths of each program if:
Each program is PGWP eligible.
Each program is at least 8 months (or 900 hours for Quebec credentials) in length.
Important Restriction:
You cannot obtain a PGWP if you already had one after completing an earlier program of study.
Admission Requirement / Eligibility Criteria
- Course Type: Full Time
- Course Level: Under Graduate Diploma or Certificate
- Duration: 02 Year
-
Total Tuition Fee:
42216 CAD
Average Cost of Living: 22895 CAD /year
Application Fee: 150 CAD
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