Bachelor of Business Administration - Marketing
Do you enjoy solving problems for people, discovering patterns of opportunity, creating persuasive communications, influencing buyers, and strengthening brands?
Our marketing major in the Bachelor of Business Administration degree program is for those who want to become a marketing pro. You’ll develop the essential skills it takes to succeed in a marketing career.
By pursuing the marketing major, you’ll learn to:
create, strengthen, and manage brands effectively and ensure they resonate with your target audience
develop comprehensive strategies to enhance brand equity
master the art of strategic marketing planning and recommend strategies grounded in thorough environmental scans and research
identify market opportunities and create data-driven plans to capitalize on them
dive deep into marketing research techniques, perform qualitative and quantitative marketing research to uncover valuable insights and analyze data to make informed marketing decisions
embrace the latest digital marketing technologies to optimize marketing opportunities and integrate current and emerging tech tools for maximum impact
create sustainable value through effective product management, development, pricing, and distribution to meet consumer needs and drive growth
validate your marketing strategies and tactics by delving into consumer behaviour insights
explore the psychology behind consumer choices and tailor your campaigns accordingly
execute and oversee product launches in local and international markets, whether they involve goods, ideas, or services
navigate the challenges and opportunities of global marketing.
Choosing the marketing major means you’ll be ready for success in the changing marketing field. Whether you want to influence buyers, launch new products, or build strong brands, our program gives you the skills and knowledge to excel.
You’ll also have valuable skills for marketing roles in organizations, media or marketing agencies.
Intakes
- Jan
- May
- July
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Quality starts with accountability. We are innovators who dream big, aim high and do what we say we'll do — and usually more. We learn from every opportunity and create bold solutions for the future.
We're better together. Collaboration means we work as a team to explore opportunities, talk things through to get the best result and trust each other enough to challenge convention, embrace crazy ideas and reach audacious goals. Building trust and creating success as a team is the core of our organization.
People come first. Our service focus sets us apart — we deliver a transformational experience that impacts students, alumni, employees, community and industry. Maintaining a high level of service strengthens our sense of community.
Our commitment to excellence drives us. We thrive on continuous improvement — through experimentation, refining the details, and being best-in-class in the classroom, on campus and in the community.
If our values match yours, make your mark at SAIT in a career fueled by innovation and impact.
PSW Opportunity
Eligibility for Post-Graduation Work Permit (PGWP):
Graduated from a designated learning institution (DLI) in Canada.
Desire to stay in Canada temporarily for work.
Important Note:
Graduating from a DLI doesn't automatically qualify you for a PGWP.
Validity of PGWP:
Depends on the length of the study program or the expiry date of your passport, whichever comes first.
Duration of PGWP Based on Study Program Length:
Less than 8 months (or 900 hours for Quebec credentials): Not eligible for PGWP.
At least 8 months (or 900 hours for Quebec credentials), but less than 2 years: PGWP may be granted for the same length as the study program (e.g., a 9-month program results in a 9-month PGWP).
2 years or more: PGWP may be valid for 3 years.
Completion of Multiple Programs:
PGWP may combine the lengths of each program if:
Each program is PGWP eligible.
Each program is at least 8 months (or 900 hours for Quebec credentials) in length.
Important Restriction:
You cannot obtain a PGWP if you already had one after completing an earlier program of study.
Admission Requirement / Eligibility Criteria
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
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Total Tuition Fee:
91512 CAD
Average Cost of Living: 22895 CAD /year
Application Fee: 150 CAD
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