Master of Business (Digital Marketing)
Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics.
Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry.
As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change.
Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.
Campus Information
Toowoomba
Toowoomba is Australia's second most populous inland city and is located a short 90 minutes from Brisbane, two hours from the Gold and Sunshine Coasts. With a population of approximately 160 000, Toowoomba is a thriving regional center offering a diverse economy and the best of urban and regional environments.
Springfield
Greater Springfield is located approximately 30 minutes to Brisbane, 50 minutes to the Gold Coast, and 90 minutes to Toowoomba. With a population of over 26,000, greater Springfield is emerging as one of the most dynamic urban growth areas in Queensland is the largest privately owned master-planned city in Australia. Greater Springfield is comprised of a wide selection of residential areas to suit all budgets and tastes.
Intakes
- Feb
- May
- Sep
Application Processing Time in Days: 25
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The University of Southern Queensland has forged a reputation as a strong performer in the Australian higher education sector, providing education worldwide through an extensive online presence and from three physical locations in Toowoomba, Springfield and Ipswich. For three years in a row, we've been ranked No. 1 in Australia for graduate starting salary and almost 80% of our students gain full-time employment on completing their degree. We are focused on developing industry-relevant programs and work-ready graduates and driving economic and social development.
We are a regional university at the heart of our community and aim to bridge the gap in attainment rates between regional and remote students and metropolitan students; drive productivity for the regions; and undertake research with impact in key areas of focus, including space and defence, health, agriculture and regional development. Our community and industry relationships enrich the experiences of our students and provide the workforce of the future for our regions, which are on a strong growth trajectory.
Through our ongoing commitment to diversity and inclusion, we recently received the Science in Australia Gender Equity (SAGE) Athena Swan Bronze Award - an initiative which will drive positive and lasting change in progressing gender equity. Women have historically been, and continue to be, significantly under-represented at the University in the Science, Technology, Engineering, Maths and Medical (STEMM) disciplines of Mechanical Engineering, Electrical Engineering, Civil Engineering, Mathematics and Information Technology.
PSW Opportunity
Post Study Work Steam Renames to Post Higher Education Work Steam.
- Bachelor degree holders including honours can get upto 2 years of post study stay
- Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
- Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
- The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants
Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:
- Indian students completing bachelor degree including honours can stay upto 2 years
- Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
- Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
- PhD students can stay upto 4 years
Admission Requirement / Eligibility Criteria
Entry requirements
- Admission is by online application and interview
- 3-year bachelor degree or equivalent plus at least 5 years experience in their field
Applicants with a bachelor's degree with honors, or a master's degree, may consider applying for admission to the Doctor of Professional Studies program.
English Language Proficiency tests should not be older than two years upon application.
Approved test
Category 1
(IELTS (Academic 5.5 no component lower than 5)
Category 2
(IELTS (Academic 6.0 no component lower than 5.5) Category 3
(IELTS (Academic 6.5 no component lower than 6) Category 4
(IELTS (Academic 7.0 no component lower than 7.0) Category 5
(IELTS (Academic 7.5 no component lower than 7.0; no less than 8.0 in speaking and listening)
TOEFL (paper based) 525 (or better)
(with a minimum Test of Written English Score of TWE 4.5) 550 (or better)
(with a minimum Test of Written English Score of TWE 4.5) 570
(with a minimum Test of Written English score TWE 5) 600
(with a minimum Test of Written English score of TWE 5) Not accepted because of teacher registration requirements in Queensland
TOEFL (electronic or computer based) 213 (or better)
(with essay rating of at least 4.5) 213 (or better)
(with essay rating of at least 4.5) 230
(with an essay rating of at least 5) 250
(with an essay rating of at least 5)
Pearson (PTE Academic) 50 (or better)
(with no communicative score less than 50) 50 (or better)
(with no communicative score less than 50) 58 (or better)
(with no communicative score less than 58) 65
(with no communicative score less than 65)
- Course Code: 110843H
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 02 Year
-
Total Tuition Fee:
65920 AUD
Average Cost of Living: 29710 AUD /year
Application Fee: N/A
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