Social Media Management, BA
Belmont is one of the first universities in the nation to offer a traditional undergraduate degree in social media management. Expand your knowledge of social media, hone your content creation skills and develop your abilities to manage strategically. With a Bachelor of Arts or Bachelor of Science in Social Media Management, you will show future employers that you know how to help them maximize their use of social media for strategic communication.
Like print and broadcast media, the rapid adoption of social media has changed the ways we communicate. However, unlike traditional media of the past, the power of social media is now in the hands of the many individual users instead of a few media giants. Organizations of all types—in every industry—are navigating the ever-changing landscape of web-based and mobile media. Those organizations need strategists who can guide them.
The Social Media Management program, offered by the Department of Public Relations, will prepare you to become a strategic communication professional who specializes in social media. Our curriculum has been designed to help you think strategically, solve problems creatively and communicate purposefully.
Five key areas are at the core of the program:
Relationship Building & Strategic Planning
Research & Analytics
Content Creation
Engagement & Community Management
Leadership, Ethics & Law
Through a well-development curriculum and co-curricular opportunities such as internships and work with Tower Creative Communications, Belmont’s student-run agency, you will be able to confidently:
Develop strategic plans for social media to support communication goals and objectives for relationship building and maintenance.
Design and conduct research to make strategic decisions about social media management and to evaluate the effectiveness of social media activities.
Create engaging content using words, images, audio and video to achieve strategic communication goals on a variety of platforms and devices.
Identify and respond to emerging issues, risks or crises in online communities.
Practice responsible, ethical and legal social media management.
Intakes
- Jan
- May
- Aug
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The Jack C. Massey Career Development Center provides access to assessments and internships and assists students with career exploration. The Massey College of Business has a strong relationship with the business community in Nashville and beyond. Our students benefit from many opportunities to explore career paths and gain experience in the real world of business through internships. During the course of an academic year, more than 100 students from the Jack C. Massey College of Business at Belmont University participate in internships for course credit.
Handshake is a comprehensive career management software program which allows you to access online job listings; upload a resume; participate in campus recruiting; and connect with employers. You must be registered with this system and have an approved resume uploaded to apply for jobs through the system. The CDC frequently sends job alerts via email to targeted candidates based on the profile information you provide.
Focus is a self-paced career guidance tool designed to help with career planning & exploration. Focus will help you:
- Analyze your career planning status
- Assess your interests, skills, work values, personality and preferences
- Explore occupations and career paths compatible with your personal attributes
- Map out your career goals and action plans
CareerShift is a comprehensive online resource, designed to support the #1 request of job seekers: an easy to use web site to conduct and organize their job search. CareerShift's set of tools and applications provide an easy-to-use approach to crack the "hidden job market" and manage the job hunt all in one place. You can: 1) Search, store & record job listings at all publically posted websites, company websites, and newspapers and 2) Get inside contact information immediately, including email addresses, for millions of companies, even alumni, then save and manage your lists. Access by clicking word "CareerShift" above.
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Contact our PSA counselor for more information
Admission Requirement / Eligibility Criteria
While Belmont is test optional, Non U.S. Citizen applicants must satisfy one of these English language proficiency requirements before an admissions decision can be made:
- TOEFL = 80
- IELTS = 6.5
- Duolingo = 105
- SAT = 550 Evidence-Based Reading and Writing or 29 Reading
- ACT = 23 English or Reading
- GCSE = C or 4 on the English language exam
- IB Diploma Programme = 5 on English A or B Language
- Oxford ELLT = 7
- Cambridge Certificate of Advanced English = C1 Advanced
- Cambridge Certificate of English Proficiency = C2
- Gateway English = 475
- Pearson Academic Plus = 58
- ITEP = 3.9
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
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Total Tuition Fee:
175000 USD
Average Cost of Living: 14000 USD /year
Application Fee: 50 USD